Selecting New Designs for our future Brides

Our busy year at Shade Bridal has definite seasonal happenings. From our busiest first few months of the year with new bridal orders being made, to fittings in the weeks before a bride's wedding day, to working on styled shoots for magazines, to attending wedding fairs in the spring and autumn, one of the highlights is certainly when we go to the international trade show to meet the designers and view their new collections.
It's always a pleasure to catch up with the designers themselves, the models showing off the dresses for us to see, fellow boutique owners, even the press! It's a busy time, a hugely important time too in deciding what designs we will buy in for our brides.
At Shade Bridal we specialise in relaxed and romantic styles. We're not very blingy or princessy!

Watters new style which will be arriving in the UK in March 2018

Watters new style which will be arriving in the UK in March 2018

We see the lovely people from Watters twice a year as they have a spring and autumn collection. We love their styling. It's modern with a nod to a romantic past. The dresses are beautifully made and every bride who wears them says they feel fantastic.

Brand new from the French Collection by Wendy Makin, due in the UK in December 2017

Brand new from the French Collection by Wendy Makin, due in the UK in December 2017

Wendy Makin and her team, including husband Geoff, fly over from Australia every September and we now consider them to be friends as well as work colleagues. Wendy's collections suit us with their elegance and ease. Romantic comes into it again, with a smattering of boho in her French Collection, and downright showstoppers with her Couture dresses. 

Windsor Bridal Jewellery belt

And not forgetting some gorgeous bridal accessories. We choose these nearly all year round with keeping our dress styles and our lovely brides to be firmly in mind.

The Bridal Show, Harrogate Sunday 10th September 2017

On Sunday 10th September we are off to the beautiful spa town of Harrogate in Yorkshire.
As usual we are feeling very excited! The show is one of the largest trade shows in Europe where the designers of those beautiful wedding dresses (and more) come along to show off their brand new designs. We will be there to meet with the Watters team; Wendy Makin, who comes over from her home town of Brisbane, Australia; Richard Designs and The Empty Box Company!
Choosing the gowns we will be bringing into the boutique isn't always easy but we do our best!


Our bride Lizzie had a wonderful day at Sutton Bonington Hall, Leicestershire. She wore the elegant Charlotte dress from Wendy Makin's Ready to Wear collection. A long veil from Richard Designs and one of our very own hair vines finished the look.


Gemma looks so lovely in her dress from Wendy Makin. This is Sara, a dress that oozes romance from it's floaty tulle skirt to the jewelled bodice.