We opened our bridal showroom in February 2011 and so began a wonderful adventure into the shimmering world that is bridal!
In that time we have grown to be the well-respected bridal boutique that we are now. The team, working closely with owner Jessica (always at hand with a smile and an expert eye), work hard to make sure that everything is as it should be for our brides.

For many years Jessica had worked in fashion for Harvey Nichols in Knightsbridge, London. With this background she now chooses wedding dresses with great care, making sure that they will suit the more discerning bride.

And so it is our constant aim to source beautiful gowns and accessories, things that are perhaps that little bit more special for what is, after all, a very special day.

We pride ourselves on our excellent service, one where we try to accommodate our bride’s wishes and needs as much as we can. Your whole wedding dress choosing experience should be a memorable one for all the right reasons, and we are passionate about providing that magical experience for you. 

We also work with excellent seamstresses too who care about what they do as much as we do!


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Shade Bridal is owned and managed by Jessica Beard and is now in its seventh year of business. The business has grown and Jessica now has a great team of people by her side. Bridal wear has always been a passion of Jessica's, who trained as a fine artist. Before opening Shade,  Jessica worked for many years in fashion for Harvey Nichols in Knightsbridge, London before moving on to painting murals for both private and commercial clients. Her creative skills can be seen all around the boutique.
Jessica's husband is Mike Beard of Mosaic Photography, so the wedding industry is very much a big part of their lives. 

Shade Bridal Boutique, West Bridgford, Nottinghamshire


You can easily make an appointment to visit us at our first floor bridal studio in West Bridgford, Nottingham. We love the first floor aspect to the boutique, which provides us with beautiful light throughout the whole day. It also provides you and your party with privacy. 

Our studio is a wonderful open space for you to enjoy and relax in during your time with us. Your party can enjoy our lounge area with a coffee, tea or something slightly sparkling, whilst you browse and try on your chosen dresses. 



- John Galliano -